Transformation towards the next generation

Case

Case: Sasha India

Posted on 05 aug 2014 in Case, Culture | 0 comments

Sasha is a cooperative in Kolkata (Calcutta) India. They are a leading supplier of Fair Trade products to many countries worldwide such as Japan, Dubai,  USA en Europe. Sasha did not have its own brand. The products went under ‘privat label’  into the stores via national fair trade organizations. The Branding in the South program […]

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