Our world is in transition. What dominates in our streets is the old world, but the new world can be found everywhere. The old world stands for status quo, a world that does not question things fundamentally. Many people believe we can go back to the pre 2008 world, and believe in unlimited consumption and economic power. The new world […]
Slow Food movement introduces a new initiative to preserve biodiversity and food culture: the Slow Food Chefs Alliance. The Netherlands is one of the countries where is has been introduced successfully. Now almost 50 leading chefs are member of the network and so contributing to food diversity. What is biodiversity and what does it have […]
Sasha is a cooperative in Kolkata (Calcutta) India. They are a leading supplier of Fair Trade products to many countries worldwide such as Japan, Dubai, USA en Europe. Sasha did not have its own brand. The products went under ‘privat label’ into the stores via national fair trade organizations. The Branding in the South program […]
New alternative food systems are becoming more common and a good alternative for supermarkets. Examples are fresh boxen, farmers markets, local for local concepts, organic retail chains and recipes based stores. Fresh boxes are a fast growing channel world wide. Key elements: real food, offering easy healthy choices, transparency and security, local food, tasty recipes. […]
Brands & trends in Asian upcoming markets Gaan Aziatische merken de westerse wereld veroveren of liggen er in Azië juist kansen voor westerse merken? Wat moet je weten als marketeer om deze kansen te kunnen verzilveren? Met Matt van der Poel van Fresh Forward en Jack Stroeken van BeGood&. Participeren of meer info? Wanneer: in overleg. […]
Almost 2 weeks Mick travelled through Tibet. Besides visiting some impressive monasteries, he visit some local people to get a good impression.
That is why I support Slow Food, because to change the world you have to change the menu first.
Slow Food Netherlands has a new president: Jack Stroeken. He is the successor of Hans van der Molen who completed his 4 year term. Slow Food is a global, grassroots organization with supporters in 150 countries around the world who are linking the pleasure of good food with a commitment to bioversity, local sourcing, small scale […]
In Shanghai, with a group of 30 marketeers, we studied the fashion production chain and the Chinese fashion market (tier 1). Companies like producers, licensing firms, designers, agents and retailers were visited. Also there were very interesting lectures at the China European Business School and presentations of local marketing agencies, journalists and the Dutch embassy. […]
National Flags Made From Each Country’s Traditional FoodsAs part of a promotion for the Sydney International Food Festival, the advertising agency… via Thisismarvelous