In de slag om de klant gaan de grote supermarktketens maaltijdboxen aanbieden. Bedrijven zoals Beebox en HelloFresh bereikten er de afgelopen jaren al een groeiende groep klanten mee. In zo’n maaltijdbox zitten ingrediënten en recepten voor gerechten die klanten zelf kunnen koken. Albert Heijn gaat nu eigen, wekelijkse boxen aan huis bezorgen. “Albert Heijn heeft even aangekeken hoe het […]
Echt leiderschap staat los van ijdelheid of politiek belang FD. zaterdag 11 oktober 2014, 15:51update: zaterdag 11 oktober 2014, 16:17 Ze stuiten soms op weerstand, maar nu de overheid zich terugtrekt zijn ze steeds meer nodig: maatschappelijk leiders. Ze handelen niet uit egoïsme of politieke motieven, maar omdat ze een misstand willen aanpakken. Toch worden […]
Our world is in transition. What dominates in our streets is the old world, but the new world can be found everywhere. The old world stands for status quo, a world that does not question things fundamentally. Many people believe we can go back to the pre 2008 world, and believe in unlimited consumption and economic power. The new world […]
Slow Food movement introduces a new initiative to preserve biodiversity and food culture: the Slow Food Chefs Alliance. The Netherlands is one of the countries where is has been introduced successfully. Now almost 50 leading chefs are member of the network and so contributing to food diversity. What is biodiversity and what does it have […]
Slow Food Netherlands has a new president: Jack Stroeken. He is the successor of Hans van der Molen who completed his 4 year term. Slow Food is a global, grassroots organization with supporters in 150 countries around the world who are linking the pleasure of good food with a commitment to bioversity, local sourcing, small scale […]
The Good Enough to Eat Index highlights some of the areas of critical concern for many countries when it comes to making sure that people can eat well, and indicates some important failings of the global food system that must be addressed. Source: Oxfam Novib. The relationships between food and the people it must feed for […]
Excellent book about branding in developing markets. Explains 8 branding routes for businesses and organizations from developing and upcoming markets. From prof. Steenkamp.
BeGood& partners participate in Streekbox. A healthy foodbox delivered at home with recipes for 3 complete meals. These alternative food systems are ready for the next generation: pure real food, direct from the farmer, no spilling, low food milage. To be seen everywhere in the world, from china to the US. And also here in […]
We, as a society, are in the process of a transformation towards the next generation. We are reaching a generation full of potential and positive perspectives. BeGood& joins organizations and guides them during the process of transformation and strategic positioning. Focusing on the opportunities emerging in a new world. With strategies based on trust, responsibility, long-term […]